The Internet is not only used to address its customers: a company can also use its website and invest in social media to gain the image of a quality employer, facilitate its recruitment campaigns and retain its employees. The term “employer brand” is often used to refer to this approach. Why develop your employer brand? In a competitive economy, the skills and country email list of employees fully contribute to the performance of a company. To create the difference, a country email list company must first attract the best profiles, and then allow them to flourish in order to encourage them to stay within the company. Developing your employer brand counts as much in a situation of full employment as in a period of crisis, competent and creative employees generating real competitive advantages. The employer brand pursues several complementary objectives: Ensure good visibility with potential country email list, whether when posting advertisements, or simply to encourage unsolicited applications. Give the image of a quality employer , sensitive to the aspirations of its employees Enhance the image of the company with its own employees , to encourage their involvement To be effective and bring satisfaction on its various points, a communication campaign around an employer brand activates various levers and invests several digital spaces.
Offer a country email list recruitment space on its website The website is certainly one of the first elements to consider for a company wishing to improve its employer brand. The creation of a recruitment space, which presents the advertisements to be filled and invites candidates to submit an unsolicited application, is a preliminary step but not sufficient. The recruitment area of a site can constitute a real manifesto on the values of the company, the place given to continuing education or the prospects for internal promotion: it must arouse envy in the potential candidates who discover it. The recruitment space on the Total.com country email list recruitment section of the Total.com site Be country email list on job sites Publish your job offers, build your image To build its employer brand, a company cannot content itself with the audience generated on its website, and must meet candidates on the digital spaces they frequent. Job sites are an excellent vehicle for posting a job offer . Some propose, for financial compensation, the creation of a presentation space specific to the employer, where their advertisements are also grouped
