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A promo code is an attractive tactic for e-commerce, with many customers lured into buying by the lure of a big discount. As the world's leading paid advertising platform, it's no wonder that there is talk of a Google Ads promo code. A Google Ads promo code is a computer-generated code that offers shoppers discounts on purchases when used at checkout. Google ads promo code in addition, it also provides advertisers with free credit to use on their Google Ads account.