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Publish less but better With Pages' organic reach declining, Community Managers' first reaction was to post a lot, like twice a day. Logically, by posting more, we are more likely to appear in the news feed. Not really. In fact, you should post less but better to increase your organic reach. Remember, the higher the reach, the more people are exposed to your content (and therefore potentially more shares and views). This is explained by Buffer , who multiplied by 3 the Belgium Phone Number List reach and engagement of their Facebook Page by publishing 5 times less. Source: Buffer Watch how their page's reach and engagement has significantly increased with fewer posts. What can you take away from it? There's no point posting twice a day if they're just "average" posts. Like Buffer,

It also means that you have more time to prepare and produce content. You also have more time to analyze your publications by asking yourself these questions: What “type” of publication works best? Video ? Pictures ? Links? Is it more inspirational, educational or entertaining content? Do you notice any similarities between the Belgium Phone Number Listposts that work best? Analyze your posts by going to the "Posts" tab of your Page's "Statistics". reach facebook page By doing this work, you should have an idea of what content works best for you. For example, on my Page, I have seen that my audience responds favorably to posts that comment on digital news and those that explain a Belgium Phone Number List directly applicable marketing strategy. I also noticed that my video format works quite well. So I post more often.

Since you post less, you can also take the opportunity to test interactive content that Facebook likes: Facebook Lives Engaging Videos Polls Are your Facebook advertising campaigns perfectly optimized ? Let's talk minutes on the phone Our team and the Belgium Phone Number List state of your campaigns based on 7 criteria receive recommendations with the 5 most urgent strategic areas for improvement to optimize your expenses BOOK A CALL 2) Set goals Before in advertising , you absolutely must define your objective. No goal = No strategy = Throwing money away. If you're not too Belgium Phone Number List sure of your goals, consider the classic marketing conversion funnel.This inverted pyramid shows you that your prospects go through 3 phases before buying a product: The awareness phase (TOFU – top of the funnel ) :